RPA Mass Mailing

Mass mailing generation and sending

Newsletters, e-mail marketing, transactional e-mails: e-mail is the most widespread business tool in the world. In November 2020 alone, on Black Friday, around 1.326 billion emails were sent (MailUp Statistical Observatory). 

The creation of fully customisable mail automation paths offers exceptional marketing opportunities with high added value. Bots and Artificial Intelligence enable the creation and distribution of personalised content that is highly relevant to the recipient and improves efficiency through autonomous management of lists, replies and mailings. 

Criticalities

Data across multiple systems

Customer data is fragmented, hosted on different systems and platforms and is not easily accessible. The company loses business and marketing opportunities. 

Manual content creation

Marketing operations are not optimised, and content is created from time to time, weighing on costs, resources and efficiency. 

RPA Criticalities
RPA Solutions

Solutions

Collection of information from archives and databases

The RPA system interfaces with external archives and databases (e.g., CRM, ERP, back-office management, service portals) and autonomously extracts the required data with no time limits. 

Highly customisable content preparation and distribution

Artificial Intelligence identifies opportunities, forwards requests to the sales team and selects the appropriate personalised response based on complex decision-making algorithms.  

Contact Us

If you are interested in our Mass Mailing solution, please leave us your details and one of our consultants will contact you as soon as possible.