
Mass mailing generation and sending
Newsletters, e-mail marketing, transactional e-mails: e-mail is the most widespread business tool in the world. In November 2020 alone, on Black Friday, around 1.326 billion emails were sent (MailUp Statistical Observatory).
The creation of fully customisable mail automation paths offers exceptional marketing opportunities with high added value. Bots and Artificial Intelligence enable the creation and distribution of personalised content that is highly relevant to the recipient and improves efficiency through autonomous management of lists, replies and mailings.
Criticalities
Data across multiple systems
Customer data is fragmented, hosted on different systems and platforms and is not easily accessible. The company loses business and marketing opportunities.
Manual content creation
Marketing operations are not optimised, and content is created from time to time, weighing on costs, resources and efficiency.

Solutions
Collection of information from archives and databases
The RPA system interfaces with external archives and databases (e.g., CRM, ERP, back-office management, service portals) and autonomously extracts the required data with no time limits.
Highly customisable content preparation and distribution
Artificial Intelligence identifies opportunities, forwards requests to the sales team and selects the appropriate personalised response based on complex decision-making algorithms.
Contact Us
If you are interested in our Mass Mailing solution, please leave us your details and one of our consultants will contact you as soon as possible.